HOW THEY GOT STARTED (WASN’T SUNSHINE AND ROSES)
IMPACT was founded in 2009 out of Bob’s condo. By the end of January 2015, they had grown to about 32 employees. While on the outside their growth seemed to allude to success, internally, their culture and bottom line were a mess. The short story is that they were growing quickly, with no pre-established purpose or company core values in place, so they did what many companies do—hire on skill, instead of culture fit. They ended up with a bunch of talented people who were going different directions and on top of that, Bob and the rest of the leadership team continued to focus on growth, rather than creating a good place to work. The environment was stressful and chaotic and the team felt overworked. Within 9 months, 17 people left Bob's team and he realized that the businesses’ bottom line was also in jeopardy. Culture became a top priority.
They let go of the folks who didn’t share the core team’s values and started from the beginning. Since then, they’ve made a huge turnaround. Today, they are 53 employees, $6.5M in revenue, and 100% committed to culture. They are highly selective about who they let in their organization (and you’ll get to read all about that in a moment).